As Women’s Month unfolds, we embrace the opportunity to honour female empowerment and celebrate the remarkable resilience of women worldwide. Wonderbag, a pioneer in female-led progress, exemplifies how empowering women can drive transformative change. Founded by Sarah Collins, Wonderbag is a 100% female-owned enterprise. While it is known locally as an innovative non-electric slow cooker that is also a scalable carbon offsetting solution, Collins and her team strive to address critical social issues beyond the kitchen, aiming to make a tangible difference in the lives of women and their families.
As a powerful catalyst for social change, Wonderbag has garnered support from prominent figures across diverse industries. Renowned Chef Jackie Cameron champions Wonderbag for its role in feeding communities and advancing sustainable cooking practices. Additionally, global icons such as Jane Goodall and Chelsea Clinton have endorsed Wonderbag, celebrating its positive influence on women and communities around the world while also being a sustainability champion through its carbon-offsetting capabilities.
Despite its widespread global acclaim, Wonderbag remains dedicated to uplifting women, particularly in underprivileged communities across Africa. According to Collins, women in rural areas often spend significant time on unpaid labour, which limits their opportunities for education and economic activities. Wonderbag helps save approximately 1,300 hours per year, freeing up time for women and girls to attend school, pursue economic opportunities, and engage in entrepreneurial ventures.
Collins explains, “With more time available, girls can attend school regularly, enhancing their future earning potential and contributing to their communities’ economic development. Additionally, by reducing the need for firewood collection, Wonderbag decreases the vulnerability of women and girls to sexual assault and other dangers, addressing gender-based violence.”
The numerous benefits of using Wonderbags extends to job creation as well, with Wonderbag’s factories and sewing collectives providing paid employment for women, promoting economic independence and stability. The entrepreneurial spirit thrives among Wonderbag users, with many women starting their own businesses, such as serving hot food at local markets or crafting goods to sell. Furthermore, Wonderbag helps reduce indoor air pollution, leading to fewer health issues and enabling women to prepare more nutritious meals for their families.
Sarah Collins highlights the transformative impact of women coming together, noting, “The use of a Wonderbag often creates a ripple effect. Women who embrace its benefits frequently share their experiences, leading others to do the same and encourage positive change within their communities. When we unite as women, our collective strength drives progress. We nurture, support, and uplift each other and our children, sharing our stories and working as healers and change-makers. Embracing equality allows us to achieve so much more together.”
In celebration of Women’s Month, Wonderbag is proud to launch the “stronger together” initiative, offering a special Wonderbag bundle priced at R370, available throughout August on the ‘mywonderbag’ platform (www.mywonderbag.co.za). This initiative celebrates the collective strength of women and encourages others to join the movement towards empowerment and sustainable living.
Visit www.wonderbagworld.com to purchase your Wonderbag and learn more about how you can support this transformative cause.
