As part of its skills development and enterprise supplier development initiatives, Momentum Metropolitan Holdings (MMH) continues to champion the empowerment of women in industries not traditionally thought of being accessible to women.
Running a successful small, medium or micro business in South Africa is a driver of economic growth which in turn, is crucial for job creation. MMH has recognised that the support of entrepreneurs and particularly black, women-owned business is necessary for driving this growth. The company is known for their support of women in farming and eco-focussed businesses and now places a strong focus on, women in plumbing.
Championed by Momentum Insure, the six-month mentorship and business learning programme which supports black women-owned plumbing businesses and plumbers was undertaken in partnership with South African Women in Plumbing (SAWIP), a non-profit organisation whose vision is to elevate women in the plumbing sector, a traditionally male dominated industry.
The programme is tailored specifically to women who already own plumbing businesses. SAWIP identified that businesses trading within the plumbing space are not showing sustainable growth. The intensive six-month course equips participants with essential business skills and expertise readying them for success in this competitive, male-dominated industry.
“Through the programme, we were able to provide a comprehensive platform for women to enhance their business skills, delve into the technical aspects and, benefit from invaluable mentorship opportunities. These women are expert plumbers, but we help them with business development to grow their businesses,” said Lehlohonolo Mokomela, Group Head of Transformation at MMH.
The programme encompasses three pivotal phases: the initial phase focuses on honing business skills, covering vital areas such as marketing, customer-relationship management together with sales and financial management. The second phase involves women being given the opportunity to delve into hands-on training, equipping them with the proficiency to excel in the sector. Finally, mentorship rounds off the programme, offering guidance and support as participants navigate their entrepreneurial journeys as support of small to medium enterprises and the entrepreneurs is pivotal for local economic growth.
The company wants to make sure they help entrepreneurs maximise every opportunity that comes their way. Female plumbers can play an important role in South Africa’s socio-economic landscape, contributing to both the empowerment of women and changing perceptions of their role within this profession. “In a country where gender equality remains a pressing issue, the presence of female plumbers challenges stereotypes and promotes inclusivity in an otherwise patriarchal sector. Also, many women clients prefer to have females service people on call-outs. It is not about excluding anyone, but rather including everyone that can contribute.
By breaking down barriers and entering fields such as plumbing, women not only are given the opportunity to showcase their skills and capabilities but, also inspire future generations to pursue careers based on merit rather than gender,” said Mokomela.
Reflecting on the programme, Vuledzani Netshiomo, Director or Unabin DMN Plumbing and Electrical Services, shares her inspiring testimony of growth and success. As a beneficiary of the programme, Vuledzani highlights the profound impact the tutorship has had on her business and professional development. From seizing immediate project opportunities to implementing strategic business enhancements, her experience underscores the invaluable learnings provided by this initiative.
“The programme has been a game-changer for my business. From securing a significant project on day one of the course to landing two key appointments with a reputable estate agency, the opportunities presented have been transformative. Not only have my technical skills been sharpened but, I have additionally acquired insights into business management and efficiency within the sector. From developing a professional website to implementing streamlined billing systems – the impact has been tangible. Moreover, I have managed to foster a culture of reliability and punctuality amongst my team members which has significantly improved our operational effectiveness and ultimately, our bottom line,” she said.
In conclusion Mokomela says, “We believe sustainable transformation is critical for South Africa as a country. We are therefore committed to pursuing it in an authentic and inclusive manner, transcending mere compliance to making a notable impact on our stakeholders”.
As South Africa continues on its journey towards economic growth and social development, the inclusion of women in skilled trades like plumbing are essential for driving sustainable progress and building a more equitable society.
