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GREEN INNOVATION; INDUSTRIES INVESTING IN GREEN TECHNOLOGY

by Tia

Companies are increasingly investing in green technologies and sustainable innovations to reduce their environment footprint, and address growing consumer demand for eco-friendly products and services. 

These investments span various industries. There are some areas that we are sharing below, that outline active pursue of green innovation.

Green building. In the construction and real estate sector, companies are investing in green building technologies and materials all over the world, to reduce energy consumption and promote sustainability. There are benchmarks for green building projects already in place. 

Collaboration and partnerships are now a thing. Companies are fusing collaboration with non-governmental organizations, governments and research institutions to drive green innovation. These partnerships often lead to the development of new technologies and sustainable practices. 

With renewable energy, many companies are transitioning to renewable sources such as wind, solar and hydroelectric power to reduce their carbon emissions. Tech giants like Google and Apple have committed to powering their operations with 100% renewable energy. In addition to their own operations, they also invest in renewable energy projects.

Investing in renewable energy, they also invest in clean water and air technologies. Various sectors are developing to improve water and air quality. this includes advanced filtration systems, air purifiers and wastewater treatment technologies. The Tourism and Hospitality sector, with hotels and lodges are taking it in seriously. 

Green innovation is becoming a critical aspect of corporate strategy as companies recognize the importance of environmental sustainability. Green to go!

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